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MYSTERY SHOPPING
Measurable Sales Growth
Better Business is the leading provider of Mystery Shopping services in Iceland, with a proven track record built over 20 years of delivering measurable results.
As the only company in Iceland that is a member of the MSPA (Mystery Shopping Professionals Association), we operate according to international standards while combining deep local market knowledge with strong Nordic and global connections.
With roots in the Nordic market dating back decades, Better Business brings a level of expertise, structure, and credibility that sets us apart.
Our network includes over 1,000 shoppers, covering all regions, demographics, and customer types allowing us to deliver accurate, representative, and reliable insights at scale.
We don’t just collect data — we translate real customer experiences into clear, actionable improvements that increase sales, strengthen service quality, and ensure operational consistency.
